Development · Character & Look Definition

Lost in Translation / NFL Pension :90

The booklet says "plain language," then unloads jargon. A retired lineman takes every term literally; a dry narrator corrects him with the real facts. This board locks the cast and the look before storyboarding. Nothing here is a final frame.

TONE Deadpan · Nathan Fielder / early Errol Morris
LIGHT Soft window key · 3:1 key-to-fill
GRADE Muted, slightly desaturated
FRAMES Locked-off, symmetrical, still
TAKEAWAY 3 seasons = vested
01

Marcus — locked

Cast from Aaron's footage · every gag, played straight

Casting decision made: the main character is the young recently-retired player from Aaron's footage, locked as the Higgsfield anchor (nfl-hero-marcus). Three seasons in the league, three seasons out. It sharpens the takeaway: the guy checking his Credited Seasons looks like this, not like a 30-year retiree. The spot is a single-person journey — no on-camera host, the narrator lives in V.O. All earlier casting explorations are archived off-board.

Marcus reference 1
Marcus · referenceLocked · Source footage frame.
Marcus reference 2
Marcus · referenceMid-gesture. The earring, tattoo, and heather-blue tee carry into every generated frame.
Marcus reference 3
Marcus · referenceThrowing form. Useful for the flex gag's body language.
02

The World

Three sets · one house

Everything happens in one mundane suburban house. Wood paneling, plaid upholstery, raking morning light, a bathroom that hasn't changed since 1987. These frames define the production design and the grade for every shot.

Living room set
Living roomThe runner's home: avalanche, flex, rug. Plaid sofa, paneling, crooked family photos.
Kitchen set
KitchenCold open + the turn. White oak and quartz, morning key raking the table, the booklet as monolith. Prop text is placeholder.
Bathroom set
BathroomThe Whole Person Evaluation. One frosted window as the key, warm stone tile, the scale framed like a monument.
03

The Card System

Motion graphics · AE, not generated

Four card types carry all on-screen language. All type is built in After Effects over the footage or as full-frame cards: NFL shield navy, NFL red, steel blue for facts, heavy condensed caps (Tungsten/Knockout family — mockups below use a stand-in). The cards are the narrator’s handwriting on the film: terms get a full-frame card, truths get a lower-third.

The booklet says
“Legacy Floor”
Term card · full frameIntros each gag in Scripts A & C. Hard cut in, one beat, hard cut out. Navy field, red rule.
Fact
Legacy Floor = guaranteed minimum monthly check.
Fact strip · lower thirdRides the last ~2s of each gag. Steel-blue label, one sentence, no second line.
Real talk
Vested = 3 seasons. That’s it. You’re in.
Real-talk subtitle · Script CThe translation gag’s subtitle bar. Red label, plain-English line, rapid-fire cadence.

Insert bank — macro texture the edit cuts to between cards:

Insert — booklet cover
The coverDoormat overhead. “NFL Player Pension Plan — written in plain language.” The thesis in one insert.
Insert — legalese macro
The legaleseMacro on the page, SSA OFFSET sharp, everything else soup. Cuts against any term card.
Insert — the check
The checkHands and paper, thumb over the amount. The payoff’s quiet insert.
04

Script at a glance

:90 · cut one gag for a :60
0:00

The Delivery

Mail carrier two-hands the "plain language" booklet onto the doormat. THUD.

0:08

The Avalanche

Lineman opens it; hard cut to chest-deep paper. "Plain language."

0:16

Pension Expansion Player

Slow double-bicep flex, held, dead serious. Narrator corrects.

0:28

Whole Person Evaluation

Steps on tiny scale like a man at the gallows. "The scale can't help you, Marcus."

0:40

Legacy Floor

Flashlight under the rug. "...hello?" Nobody is under the rug.

0:55

The Turn

One index card: 3 SEASONS = VESTED. IT'S YOURS. FOREVER. "That's it?" "That's it."

0:75

The Payoff

One confetti burst. Neither man reacts. A normal-sized check, examined approvingly.

0:85

End Card

Check your Credited Seasons. nflplayerbenefits.com · 800.638.3186

Next step. Pick one lineman and one host. The chosen frames get locked as Higgsfield character anchors, then all eight shots board in this exact style — same house, same grade, same stillness. These frames are AI look-development for pitch and prompting, not measured production stills.